Bookcover of Trust in Strategic Alliances
Booktitle:

Trust in Strategic Alliances

Antecedents and Consequences

VDM Verlag Dr. Müller (2009-05-19 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-639-15657-7

ISBN-10:
3639156579
EAN:
9783639156577
Book language:
English
Blurb/Shorttext:
The research in this book aimed to understand the effect of trust on the performance of strategic alliances. In particular, antecedents and consequences of trust were investigated. Past research shows that failure rates of strategic alliances are high, and one reason for failure can be a lack of trust between partners. The study investigated how to develop trust within a strategic alliance, and focused on the importance of networks, type of alliance, organisational similarity, and other activities such as communication and information exchange, fairness preservation and inter-firm adaptation. The relationship between trust and performance was also examined in this book. The study examined all of these issues by interviewing strategic alliance managers, and found that trust was important in developing and managing a strategic alliance. This research is useful for managers considering establishing a strategic alliance, and for academics who are interested in the research area of trust in strategic alliances.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Jane Menzies
Number of pages:
76
Published at:
2009-05-19
Stock:
Available
Category:
Management
Price:
49.00 €
Keywords:
Trust, Strategic Alliances, Performance

Books loader

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::alipay Adyen::unionpay Adyen::paypal Paypal Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING