Bookcover of The Role of Social Media in Presidential Election Campaigns
Booktitle:

The Role of Social Media in Presidential Election Campaigns

A Case of Kenya Elections 2013

LAP LAMBERT Academic Publishing (2015-05-13 )

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ISBN-13:

978-3-659-68429-6

ISBN-10:
3659684295
EAN:
9783659684296
Book language:
English
Blurb/Shorttext:
THE ROLE OF SOCIAL MEDIA IN THE 2013 PRESIDENTIAL ELECTION CAMPAIGNS IN KENYA The advent of social media has provided a platform for discussion and information exchange between political actors and the electorate which was impossible a couple of years back. Political candidates are able to disseminate information to the public and even acquire feedback from them. This has greatly changed the political landscape and has provided numerous opportunities to both political parties. This book reviews the use of social media by the 2013 presidential election candidates and how it was utilized during the campaign period in Kenya.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Humphrey Wachuli Wasswa
Number of pages:
148
Published at:
2015-05-13
Stock:
Available
Category:
Political science
Price:
61.90 €
Keywords:
2013, Kenya, Social Media, presidential election candidates, campaign process

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