- Social sciences, law, economics
- Media, communication
- The gaming experience from a viewer’s perspective
- Bookcover of The gaming experience from a viewer’s perspective
- Booktitle:
-
The gaming experience from a viewer’s perspective
LAP LAMBERT Academic Publishing (2016-05-27 )
eligible for voucher
- ISBN-13:
978-3-659-89485-5
- ISBN-10:
- 3659894850
- EAN:
- 9783659894855
- Book language:
- Blurb/Shorttext:
- This book intends to enhance our understanding in the field of online consumer behaviour by exploring the popular phenomenon of branded user-generated content and the consumers’ emotional responses to such content that seem to be overlooked by the current literature. Given the numerous forms of the available user-generated content, the study is focused on a particular type of user-generated videos on YouTube named “Let’s Play” videos and the viewers’ generated emotions while consuming them. The research results indicate that the consumption of such media content is a highly emotive experience dominated by pleasurable feelings and that users are significantly attached to the watched content as well as to its creators. Consequently they formulate a cohesive online community of fans that offer valuable marketing implications and propose an altered way of media consumption.
- Publishing house:
- LAP LAMBERT Academic Publishing
- Website:
- https://www.lap-publishing.com/
- By (author) :
- Eirini Gialou
- Number of pages:
- 104
- Published at:
- 2016-05-27
- Stock:
- Available
- Category:
- Media, communication
- Price:
- 49.90 €
- Keywords:
- digital marketing, digital media, UGC, New media consumption, emotions and marketing
