Bookcover of The Effect Of Global Branding Strategies On Consumer Values And Needs
Booktitle:

The Effect Of Global Branding Strategies On Consumer Values And Needs

LAP LAMBERT Academic Publishing (2015-03-03 )

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ISBN-13:

978-3-659-43922-3

ISBN-10:
3659439223
EAN:
9783659439223
Book language:
English
Blurb/Shorttext:
The most significant challenge of global brand is not only to overcome the distinction of consumers in global markets which can be completely varied and complex but also be able to build strong brand equity. Therefore, applying effective strategies will provide competitive advantages for a firm to overcome this issue. Global brand strategies should be satisfied consumer values and needs because consumer values and needs are different and can be change over times.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Siwat Phunsri
Number of pages:
64
Published at:
2015-03-03
Stock:
Available
Category:
Business management
Price:
39.90 €
Keywords:
Strategies, Consumer Values and Needs, Global Brand

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