Bookcover of The Cola Wars in South Africa
Booktitle:

The Cola Wars in South Africa

Coke vs. Pepsi in the Anti-Apartheid Era

LAP LAMBERT Academic Publishing (2011-03-18 )

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ISBN-13:

978-3-8443-2057-2

ISBN-10:
3844320571
EAN:
9783844320572
Book language:
English
Blurb/Shorttext:
This book looks at the actions of Coca-Cola and Pepsi in South Africa during both the anti- apartheid movement and the post-apartheid era. The processes which led to those actions, both corporations' removal of their presence in South Africa, the effects this had on South Africa, and their reemergence in a post-apartheid state are examined. It will be shown that, despite the public relations campaigns of both Coke and Pepsi, far more importance was placed on their products' profitability than the well-being of the black Africans who produced, delivered, or consumed the soft drinks. However, both companies found their actions during the 1980s to affect their success after the fall of apartheid. Coke never truly left the country, leading to overwhelming dominance through the rest of the 20th century. Pepsi adhered to different social imperatives and suffered exceptionally low market shares as a result.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Kirby Spivey
Number of pages:
68
Published at:
2011-03-18
Stock:
Available
Category:
History
Price:
49.00 €
Keywords:
Coca-Cola, Pepsi, Boycott, South Africa, Anti-Apartheid, Apartheid, Pepsico, Boycotts, Anti-apartheid

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