Bookcover of Tackling the marks from the brain processes perspective
Booktitle:

Tackling the marks from the brain processes perspective

LAP LAMBERT Academic Publishing (2015-02-19 )

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ISBN-13:

978-3-659-37889-8

ISBN-10:
3659378895
EAN:
9783659378898
Book language:
English
Blurb/Shorttext:
Trademarks have been understood in the traditional way for a long time, therefore we have not been able to comprehend the phenomena in its full extension. This book although brief allows us to change our perspective on brands and how do they work at a cognitive level. Either from the angle of the consumer or the producers the idea of understand and manipulate the marks from the brain processes is very attractive and it holds a new whole level of interaction between consumers, producers and market.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Fredy Sánchez Merino
Number of pages:
52
Published at:
2015-02-19
Stock:
Available
Category:
Law, Occupation, Finances
Price:
35.90 €
Keywords:
apprehension, brands, heuristics, LIKELIHOOD OF CONFUSION, trademarks

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