Bookcover of State Agency Public Relations: The Public Information Model Evolves
Booktitle:

State Agency Public Relations: The Public Information Model Evolves

Public Relations In A State Health Services Agency: Public Information Model or Relationship Management Perspective?

VDM Verlag Dr. Müller (2009-08-26 )

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ISBN-13:

978-3-639-19099-1

ISBN-10:
3639190998
EAN:
9783639190991
Book language:
English
Blurb/Shorttext:
The Public Information Model Evolves details the public relations efforts of a government agency, which began as the typical public information model as described by Grunig & Hunt in 1984, but, in some respects, is evolving toward a relationship management model, which includes dialogue and trust-building. This evolution is being brought about by public policy advocacy, litigation, more assertive publics and those in the agency itself who want to be part of a more responsive system.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Carol Madere
Number of pages:
168
Published at:
2009-08-26
Stock:
Available
Category:
Media sciences
Price:
68.00 €
Keywords:
Public Relations, Case Study, public information model, health studies, government

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