- Social sciences, law, economics
- Media, communication
- Media sciences
- State Agency Public Relations: The Public Information Model Evolves
- Bookcover of State Agency Public Relations: The Public Information Model Evolves
- Booktitle:
-
State Agency Public Relations: The Public Information Model Evolves
Public Relations In A State Health Services Agency: Public Information Model or Relationship Management Perspective?
VDM Verlag Dr. Müller (2009-08-26 )
eligible for voucher
- ISBN-13:
978-3-639-19099-1
- ISBN-10:
- 3639190998
- EAN:
- 9783639190991
- Book language:
- Blurb/Shorttext:
- The Public Information Model Evolves details the public relations efforts of a government agency, which began as the typical public information model as described by Grunig & Hunt in 1984, but, in some respects, is evolving toward a relationship management model, which includes dialogue and trust-building. This evolution is being brought about by public policy advocacy, litigation, more assertive publics and those in the agency itself who want to be part of a more responsive system.
- Publishing house:
- VDM Verlag Dr. Müller
- Website:
- http://www.vdm-verlag.de
- By (author) :
- Carol Madere
- Number of pages:
- 168
- Published at:
- 2009-08-26
- Stock:
- Available
- Category:
- Media sciences
- Price:
- 68.00 €
- Keywords:
- Public Relations, Case Study, public information model, health studies, government
