Bookcover of Speech acts in contemporary advertising
Booktitle:

Speech acts in contemporary advertising

LAP LAMBERT Academic Publishing (2013-09-25 )

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ISBN-13:

978-3-659-46014-2

ISBN-10:
3659460141
EAN:
9783659460142
Book language:
English
Blurb/Shorttext:
Advertising is one of the most important discourse genres of modern communication. There are various types of linguistic and non-linguistic means. The aim of advertising is to influence our perception of the world and thus our value system. In the theoretical part of this book I will deal with advertising discourse and its problems. I will discuss a variety of communication methods and linguistic means that can be found in advertising. Further I will discuss the issue of gender problems. In the practical part I will deal with analyses of speech acts. The bases of this research are print advertisements that appeared in contemporary British and American magazines. There will be a specific focus on the target groups in terms of their gender, frequency of occurrence and product focus.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Miroslav Hoffmann
Number of pages:
96
Published at:
2013-09-25
Stock:
Available
Category:
Language and literature science
Price:
54.90 €
Keywords:
Gender bias, advertising, speech acts

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