- Bookcover of Speech acts in contemporary advertising
- Booktitle:
-
Speech acts in contemporary advertising
LAP LAMBERT Academic Publishing (2013-09-25 )
eligible for voucher
- ISBN-13:
978-3-659-46014-2
- ISBN-10:
- 3659460141
- EAN:
- 9783659460142
- Book language:
- Blurb/Shorttext:
- Advertising is one of the most important discourse genres of modern communication. There are various types of linguistic and non-linguistic means. The aim of advertising is to influence our perception of the world and thus our value system. In the theoretical part of this book I will deal with advertising discourse and its problems. I will discuss a variety of communication methods and linguistic means that can be found in advertising. Further I will discuss the issue of gender problems. In the practical part I will deal with analyses of speech acts. The bases of this research are print advertisements that appeared in contemporary British and American magazines. There will be a specific focus on the target groups in terms of their gender, frequency of occurrence and product focus.
- Publishing house:
- LAP LAMBERT Academic Publishing
- Website:
- https://www.lap-publishing.com/
- By (author) :
- Miroslav Hoffmann
- Number of pages:
- 96
- Published at:
- 2013-09-25
- Stock:
- Available
- Category:
- Language and literature science
- Price:
- 54.90 €
- Keywords:
- Gender bias, advertising, speech acts
