Bookcover of Social Marketing & Tobacco Consumption Control
Booktitle:

Social Marketing & Tobacco Consumption Control

Strategies of Curbing Tobacco Consumption in India - Special Reference to Odisha

LAP LAMBERT Academic Publishing (2012-07-31 )

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ISBN-13:

978-3-659-20260-5

ISBN-10:
3659202606
EAN:
9783659202605
Book language:
English
Blurb/Shorttext:
When the world talks about “Food and Beverage Industry” as the biggest of all the industries, in reality it doesn’t include the oral intoxicants as food. In the Indian context this is the biggest tragedy at Macro – Economy level, covering more than 10% of the G.D.P. per year and causing more than 10 Lakhs of human lives to pass away every year. Role of Social Marketing, Advertising and Strategic Action Plans has a lot to contribute in observing a tobacco free society. These success factors are proposed through micro and macro research in this book ‘Social Marketing & Tobacco Consumption Control’.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Siba Prasad Rath
Number of pages:
284
Published at:
2012-07-31
Stock:
Available
Category:
Advertisement, marketing
Price:
79.00 €
Keywords:
Marketing, Corporate Governance, Advertising, social marketing, Orissa, business management, Odisha, Social advertising, Strategic Social Marketing, Tobacco Trade & Consumption, Oral Intoxicants Consumption, Indian Tobacco Consumption

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