Bookcover of Retailers Perception of Retail Atmosphere
Booktitle:

Retailers Perception of Retail Atmosphere

LAP LAMBERT Academic Publishing (2013-10-02 )

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ISBN-13:

978-3-659-46847-6

ISBN-10:
3659468479
EAN:
9783659468476
Book language:
English
Blurb/Shorttext:
The competition among the retailers is increasing day by day. In order to gain competitive advantage one of the tactic is to create such a retail environment which improves customer experience and satisfaction.But are the retailers really taking advantage of this important tactic or it is being neglected.A study of 104 stores reveals some important facts which is a must read for retailers and marketing planners.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Farhan Ahmed, Muhammed Adeel
Number of pages:
80
Published at:
2013-10-02
Stock:
Available
Category:
Advertisement, marketing
Price:
39.90 €
Keywords:
consumer behaviour, Retail Marketing, Retail Perception

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