Bookcover of Retail
Booktitle:

Retail

LAP LAMBERT Academic Publishing (2012-12-24 )

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ISBN-13:

978-3-659-15654-0

ISBN-10:
365915654X
EAN:
9783659156540
Book language:
English
Blurb/Shorttext:
I intended to share my 17 years of FMCG industry and 2 years of academic experience with regards retail industry trends, contribution and growth with reference to global economy, especially in Asia and African countries retail business opportunities and growth prospectus. It is a good reference to further research as well as a guide to new entreprenurers who wish to do business in African countries. I hope my efforts towards encourage new younger generation to become entreprenurers as well as those who wants to be academicians after completion 15-20 years of successful tenure in industry. My first target group is students of Marketing and International Business discipline especially from developing and under developing countries and African Universities. My second target group is lower and middle management sales professional from FMCG sector. Because these are the people having aesthetic ambitions in their professional life, to achieve this they need proper inputs and I hope their wish will be fulfilled through this book to proceed in right path. “WHERE IS WILL THERE IS A WAY”
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Jagadeesha M.
Number of pages:
140
Published at:
2012-12-24
Stock:
Available
Category:
Advertisement, marketing
Price:
59.00 €
Keywords:
Retail Industry, Global Retail Industry Trends, Ramifications of Retail Industry, Retail Industry Impact on Global Economy, Retail Industry Contribution to Global Economy Growth

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