Bookcover of Reasons & Causes that Prevent from Buying Consumer Banking Products
Booktitle:
Reasons & Causes that Prevent from Buying Consumer Banking Products
LAP LAMBERT Academic Publishing
(2015-07-16
)
eligible for voucher
ISBN-13:
978-3-659-74241-5
ISBN-10:
3659742414
EAN:
9783659742415
Book language:
English
Blurb/Shorttext:
Consumer banking refers to that banking products and services which are directly given by banks to consumers that are personal loan, auto loan, house loan and credit card. Customers face some problems while buying consumer banking products and services, such as high interest rate, lack of awareness, inappropriate service, arrangement of securities and procedural complications. This study aims to analyze the relationship between perceived problems and consumer banking products. Self-constructed questionnaire was used for data collection. For this purpose a close ended questionnaire was designed.