Bookcover of Product Reward Discounting
Booktitle:

Product Reward Discounting

Luxury vs. Necessity Products

LAP LAMBERT Academic Publishing (2012-05-15 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-8484-8561-1

ISBN-10:
3848485613
EAN:
9783848485611
Book language:
English
Blurb/Shorttext:
Customer rewards program is an effective tool for the company to increase the customer loyalty. Luxury and necessity products can be offered as rewards under the product reward program. The main purpose of this study is to find out how individuals discount luxury rewards over necessity rewards in differences of time length. After collecting and analyzing the survey data it was found that majority of the respondents prefers the necessity rewards in shorter period of time whereas in the longer delay they prefer the luxury rewards. Hence individuals discount luxury rewards over the necessity rewards of equal value in the variance of time.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Mohammad Sohel Rana
Number of pages:
60
Published at:
2012-05-15
Stock:
Available
Category:
Advertisement, marketing
Price:
49.00 €
Keywords:
customer loyalty, delayed reward, Discounting, Customer Reward Program, Immediate Reward, Luxury Reward, Necessity Reward.

Books loader

Newsletter

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal Paypal CryptoWallet Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING