Bookcover of Online Communication
Booktitle:

Online Communication

A Survey on Decision Makers in Austrian Industries.

VDM Verlag Dr. MŸller Aktiengesellschaft & Co. KG (2008-04-10 )

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ISBN-13:

978-3-8364-7259-3

ISBN-10:
3836472597
EAN:
9783836472593
Book language:
English
Blurb/Shorttext:
This book takes on the growing importance of the Internet and focuses on online communication. The theoretical part of this book covers how online marketing has evolved, which benefits and restrictions exists and how this has lead to the emergence of the concepts of interruption and permission marketing. The empirical part is based on a case on Microsoft and consists of an online survey conducted between March and April 2007 among 103 decision makers in Austrian companies. The survey will show how decision makers respond to newsletter and website communication from IT-companies and what their preferences are for this type of communication. Preliminary findings suggest that differences among decision makers exists and that the Internet is playing a greater role in professional decision making.
Publishing house:
VDM Verlag Dr. MŸller Aktiengesellschaft & Co. KG
By (author) :
Martin Christensen
Number of pages:
120
Published at:
2008-04-10
Stock:
Available
Category:
Advertisement, marketing
Price:
49.00 €
Keywords:
Online communication, online marketing, Permission Marketing, Interruption Marketing, Internet, decision makers

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