Bookcover of Music Appeal in Advertising and Product Recall among Nigerian Children
Booktitle:

Music Appeal in Advertising and Product Recall among Nigerian Children

LAP LAMBERT Academic Publishing (2013-07-14 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-659-38467-7

ISBN-10:
3659384674
EAN:
9783659384677
Book language:
English
Blurb/Shorttext:
This project is an easy read. Children are easily drawn to colors and music in advertisement. When they hear the music in adverts, they are quick to pay attention or sing along. This makes the product or service a family brand and will in-turn results to an increase in the demand for the product or services. Children are loyal to the brand product as long as it satisfies their needs and attracts them, they will patronize the product. This study sought to establish a relationship between music appeal and product recall with the view to evaluate the understanding, influence, and effectiveness of music in advertising. It is also very educative.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Abibat Bello
Number of pages:
80
Published at:
2013-07-14
Stock:
Available
Category:
Media, communication
Price:
39.90 €
Keywords:
Music appeal, advertising, Product recall

Books loader

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal Paypal Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING