Bookcover of Mathematical Programming for Product Line Decisions
Booktitle:
Mathematical Programming for Product Line Decisions
LAP LAMBERT Academic Publishing
(2016-07-06
)
eligible for voucher
ISBN-13:
978-3-659-91807-0
ISBN-10:
3659918075
EAN:
9783659918070
Book language:
English
Blurb/Shorttext:
The study revolves around modelling how firms will decide on the optimal product line to maximize profit, revenue, market share when faced with constraining situations like diverse preference patterns' from customers, increasing cost to improve quality, supply chain complications and underlying market forces. The book is built up of four Operations Research (OR) models to facilitate the decision making process of the firm.