Bookcover of Marketing Strategies used by Academic Libraries
Booktitle:

Marketing Strategies used by Academic Libraries

LAP LAMBERT Academic Publishing (2014-12-18 )

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ISBN-13:

978-3-659-50028-2

ISBN-10:
3659500283
EAN:
9783659500282
Book language:
English
Blurb/Shorttext:
Academic libraries have been using a number of approaches such e-mails, newsletters, brochures, exhibitions, information literacy programmes and workshops as to market information resources and services including . This book gives the highlights of different marketing strategies used by academic libraries.The effective way to employ marketing strategies has been put and therefore academic libraries are advised to use the book for the betterment of their libraries
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Ester Ernest
Number of pages:
124
Published at:
2014-12-18
Stock:
Available
Category:
Informatics
Price:
49.90 €
Keywords:
Higher Learning, Information, marketing information resources

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