Bookcover of MARKETING STRATEGIES FOR DIGITAL REPOSITORIES
Booktitle:

MARKETING STRATEGIES FOR DIGITAL REPOSITORIES

PROMOTION AND VISIBILITY OF SCIENTIFIC PRODUCTION THROUGH OPEN ACCESS

LAP LAMBERT Academic Publishing (2010-07-29 )

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ISBN-13:

978-3-8383-8912-7

ISBN-10:
3838389123
EAN:
9783838389127
Book language:
English
Blurb/Shorttext:
This book outlines how to undertake a bibliometric study, a topic of vital importance in academic research today regarding visibility. Scientometrics studies scientific productivity and can be applied to all disciplines. Many analyses have been applied in relation to bibliometric studies, but few have shown how to actually carry out the analysis. This book provides a guide on how to develop a bibliometric study, how to develop one quantitative marketing research about attitudes, opinions and behaviours of academic staff and how to apply marketing strategies for promotion of open access principles through digital repositories. This book is a practical and easy to read guide on how to carry out a bibliometric study for the implemention of the open access principle, the analyses are illustrated with practical examples about their application and it is directed at people from many disciplines, who are not necessarily experts in these fields.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Angela REPANOVICI
Number of pages:
224
Published at:
2010-07-29
Stock:
Available
Category:
Advertisement, marketing
Price:
79.00 €
Keywords:
Marketing Research, Scientific production, Scientometry, Open Access, Digital repository, Academic assesment, Education

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