Bookcover of Marketing strategies and performance of agricultural marketing firms
Booktitle:

Marketing strategies and performance of agricultural marketing firms

Conceptual and empirical integration study from NIGERIA

LAP LAMBERT Academic Publishing (2011-09-20 )

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ISBN-13:

978-3-8454-4416-1

ISBN-10:
3845444169
EAN:
9783845444161
Book language:
English
Blurb/Shorttext:
This book examines the application of Contemporary Marketing Strategies and their impact on agricultural marketing firms performance in South-West Nigeria. The study was carried out on established conceptualised Contemporary Marketing practice comprising of four different approaches - Transaction, Database, Analysis Interactive Mix and Network Marketing. The general objective of the study was to examine the application/adoption of Contemporary Marketing Strategies and the Performance of agricultural Marketing firms in Nigeria’s buyer-seller relationships. Data for this research were obtained from both primary and secondary sources. Relevant published and unpublished literature provided the secondary data. The primary data were obtained through structured questionnaires (administered to sampled agricultural marketing firms managers involved in three major divisions of Industrial, Food and other Agro sectors in South-Western, Nigeria). One thousand one hundred and ten (1,110) copies of the questionnaire were administered, out of which eight hundred and eighteen (818) were collated for the analysis, representing 79 per cent return rate.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Omotayo Adegbuyi
Number of pages:
452
Published at:
2011-09-20
Stock:
Available
Category:
Advertisement, marketing
Price:
79.00 €
Keywords:
Information Technology, Nigeria., Organisational performance, Contemporary marketing strategy, Agricultural marketing firms

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