- Social sciences, law, economics
- Economics
- Management
- Marketing Management: Indian Rural Market Perspective
- Bookcover of Marketing Management: Indian Rural Market Perspective
- Booktitle:
-
Marketing Management: Indian Rural Market Perspective
LAP LAMBERT Academic Publishing (2016-03-29 )
eligible for voucher
- ISBN-13:
978-3-659-82487-6
- ISBN-10:
- 3659824879
- EAN:
- 9783659824876
- Book language:
- Blurb/Shorttext:
- This book “Marketing Management: Indian Rural Market Perspective’; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book. The rural customer has to be understood in terms of his level of need, his ability and willingness to pay a particular amount for his needs being served, the way he would like to be delivered, and his most preferred method of assessing information about the product and services. The elements of the marketing mix are intricately sensitively related to each other. This book “Marketing Management: Indian Rural Market Perspective’; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book.
- Publishing house:
- LAP LAMBERT Academic Publishing
- Website:
- https://www.lap-publishing.com/
- By (author) :
- Nitin Zaware
- Number of pages:
- 264
- Published at:
- 2016-03-29
- Stock:
- Available
- Category:
- Management
- Price:
- 82.90 €
- Keywords:
- Marketing Management, marketing strategy, Indian Rural Market, Rural Marketing Mix
