Bookcover of Internationalization of Service Firms
Booktitle:

Internationalization of Service Firms

The case of Computer-Related Services

VDM Verlag Dr. Müller (2010-07-01 )

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ISBN-13:

978-3-639-27227-7

ISBN-10:
3639272277
EAN:
9783639272277
Book language:
English
Blurb/Shorttext:
In the context of globalization, firms providing computer-related (CR) services have a particular place which renders the analysis of their internationalization process meaningful and interesting. The CR service industry has little tradition and its managerial habits tend to differ from those in other fields. CR services are also an area where emerging economies have a real chance to compete in a high tech sphere, which gives an important development dimension to the subject. This research attempts to identify the principal variables which shape internationalization of CR service firms and to evaluate their impact on the firms' performance in international markets. What is distinctive about the firm's internationalization in the CR services sector and what do those differences imply for marketing strategies worldwide? What are the critical variables of success (or failure) for different mode(s) of entry? The objective of this project is to contribute to the underlying research body of knowledge on service firms' internationalization and to provide guideline for CR service firms that undertake the globalization process.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Reza Etemad-Sajadi
Number of pages:
224
Published at:
2010-07-01
Stock:
Available
Category:
International economy
Price:
79.00 €
Keywords:
"computer-related services, Internationalization, Entry mode, international marketing, Performance, Cultural Distance, geographical distance, regulatory barriers, service"

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