International Expansion of SME Business
978-3-659-86324-0
3659863246
60
2016-04-05
39.90 €
eng
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The research was conducted on behalf of Pandriks “the best in bake off”, a new business venture looking to expand their innovative concept internationally. Through this research, we aimed to contribute to an industry applicable framework and benchmark that can be leveraged by other new business ventures with an innovative concept or process looking to expand internationally.
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