Bookcover of Innovation Processes for SMEs
Booktitle:

Innovation Processes for SMEs

Design and Development of New Products

LAP LAMBERT Academic Publishing (2015-03-16 )

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ISBN-13:

978-3-659-42597-4

ISBN-10:
3659425974
EAN:
9783659425974
Book language:
English
Blurb/Shorttext:
The intensity of global competition increases with aggressiveness. As a result of its intensity,the globalisation brings with it, officiously and gratuitously, an impact that shakes up any industry. This phenomenon poses additional obstacles for all businesses. The present work provides an innovative framework for SMEs in the Design and Development of New Products. The model proposed, is expected to result in increased competitiveness and sustainability for industries, as well as the commercial success of their products. A change in the strategic positioning of their projects is suggested, encouraging the novelty to the market using innovative tools. The research was conducted using multiple sources of evidence, state-of-the-art of product development and diverse innovative methods. The innovation factor invariably contributes to the global competitiveness, as well as to the economic viability of many SMEs.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Daniela Valente
Number of pages:
96
Published at:
2015-03-16
Stock:
Available
Category:
Business management
Price:
32.90 €
Keywords:
New Product Development, Product design, industry, Management, SME, Innovation Processes, Innovative tools, Innovative framework

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