Bookcover of Importance of Green Marketing at Present and Future
Booktitle:

Importance of Green Marketing at Present and Future

Importance of Green Marketing

LAP LAMBERT Academic Publishing (2012-12-27 )

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ISBN-13:

978-3-659-31434-6

ISBN-10:
365931434X
EAN:
9783659314346
Book language:
English
Blurb/Shorttext:
Green marketing is the marketing of products which are considered not to be harmful for environment. In the 21st century the world is facing a severe threat of sustainability due to economic crisis, energy crisis, environment pollution, and greenhouse gas emissions which cause global warming. Our resources are limited but human needs are unlimited, so that our resources must be utilized economically and in an environment friendly way. For the sustainability of the humankind green marketing practice is needed in the society. Manufacturing and providing products to the consumers must be of good quality and not harmful to them in the long run and which will be sustainable developed. Adoption of green marketing in the society may not be easy in the short run, but in the long run surely it will be profitable. This book discusses the benefit and guideline of the implementation of green marketing in the society.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Haradhan Mohajan
Number of pages:
104
Published at:
2012-12-27
Stock:
Available
Category:
Business management
Price:
49.00 €
Keywords:
Sustainability, Green Chemistry, green marketing, Green Economy., Green timber market

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