Bookcover of GIS for business and social decisions
Booktitle:

GIS for business and social decisions

Applying GIS to market segmentation. An empirical approach

LAP LAMBERT Academic Publishing (2011-04-08 )

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ISBN-13:

978-3-8443-2471-6

ISBN-10:
3844324712
EAN:
9783844324716
Book language:
English
Blurb/Shorttext:
The development of the information society and the improvement in new technologies, especially with regard to handling large amounts of data, now make it possible to manage volumes of data that would have been unthinkable just few years ago. This has created a new scenario around making business decisions. The information society has provided publicly available population databases, and new technologies have improved their performance in terms of processing power and data analysis capabilities in an extraordinarily short period of time. Advances in data storage standards also facilitate the use of this tool by reducing the cost of transformation, standardization and loading processes. Thanks to this framework, Geographic Information Systems are particularly important again and technical advances are used in business applications that are taking over the world of business often related to location decisions,and more recently for marketing and social aspects. However, little has been written about the importance of establishing a methodology to manage and take advantage of GIS as part of a Decision Support System. This book provides a clear and occurate methodology for it.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Blanca Lopez-Catalan, G. Douglas Inglis, Luis López-Catalán
Number of pages:
56
Published at:
2011-04-08
Stock:
Available
Category:
Economics
Price:
49.00 €
Keywords:
"Geographic Information Systems" "Decision-making" "Marketing decisions" "Segmentation" "Decision Support Systems" "Social Decisions"

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