Bookcover of Gamification to Drive Decision-Making in Tourism
Booktitle:

Gamification to Drive Decision-Making in Tourism

Potential Implementations for Kayak.com

Scholars' Press (2016-10-21 )

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ISBN-13:

978-3-659-84390-7

ISBN-10:
3659843903
EAN:
9783659843907
Book language:
English
Blurb/Shorttext:
Making decisions can be highly time consuming and often causes uncertainty in the decision maker. In the field tourism this is even more difficult because of the intangible nature of the product and the complex set of interactions between the industry players. Gamification is an technique that online companies have massively started to use in order to drive the decisions that tourists make before, during, and after the consumption of a service. This script breaks down the decision making process into separate phases and describes with concrete examples the best methods to influence buyers at every stage.
Publishing house:
Scholars' Press
Website:
http://www.scholars-press.com
By (author) :
Francesco Terragni
Number of pages:
100
Published at:
2016-10-21
Stock:
Available
Category:
Media, communication
Price:
59.90 €
Keywords:
decision-making, Online Marketing, Tourism, Gamification

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