Bookcover of Factors Influencing Customer's Attitude toward Private Label Brand
Booktitle:

Factors Influencing Customer's Attitude toward Private Label Brand

Case of Griya Supermarket, Bandung, Indonesia, 2014

LAP LAMBERT Academic Publishing (2015-05-19 )

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ISBN-13:

978-3-659-63588-5

ISBN-10:
365963588X
EAN:
9783659635885
Book language:
English
Blurb/Shorttext:
This book is comparing the theory of private label in Indonesia with a unique case of private label that defect from the theory. While majority of private label products in Indonesia has low purchased possibility, it does not applied to the private label of Griya Supermarket. It is based on the survey done to the customers of Griya Supermarket. Many interesting fact and new theory appear in this research.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Abdiel Archito Farrel
Number of pages:
92
Published at:
2015-05-19
Stock:
Available
Category:
Business management
Price:
54.90 €
Keywords:
private label

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