Bookcover of Delivery Customer Experience Management
Booktitle:

Delivery Customer Experience Management

in the UK and Nigeria Aviation Sectors

LAP LAMBERT Academic Publishing (2012-06-11 )

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ISBN-13:

978-3-659-13952-9

ISBN-10:
3659139521
EAN:
9783659139529
Book language:
English
Blurb/Shorttext:
This researched book on delivery customer experience management in the UK and Nigeria aviation. The author refined the initial instrument of Woodcock et al(2008) in the UK public sector and used it to compare the delivery of customer experience management in the UK and Nigeria aviation sectors. The study reported in this book shows that customer experience management is performed in both aviation, but it is better performed in the UK than in Nigeria. It shows some mediating factors influencing a seemingly low performance effectiveness in delivery customer experience management in the Nigeria aviation. No doubt, this study has contributed to the growing interest in managing the customer experience as a key factor in implementing effective marketing strategy. it is recommended that the refined instrument used in this study should be replicated and applied in other sector and culture to validate the instrument.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
N.Gladson Nwokah
Number of pages:
148
Published at:
2012-06-11
Stock:
Available
Category:
Business management
Price:
59.00 €
Keywords:
Management, aviation, Nigeria, UK, Customer-Experience

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