Bookcover of Customer satisfaction & corporate reputation: A correlation study
Booktitle:

Customer satisfaction & corporate reputation: A correlation study

Scholars' Press (2015-05-28 )

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ISBN-13:

978-3-639-76536-6

ISBN-10:
3639765362
EAN:
9783639765366
Book language:
English
Blurb/Shorttext:
Effective decision-making is paramount to the success or failure of any organization. Leadership decisions must reflect proper understanding of customers’ needs, as well as the needs of the organization. This study utilizes quantitative statistical methods of correlation to provide a better understanding of the impact of customers’ satisfaction levels on an organization’s reputation, as perceived by the organization’s leadership. By comparing the criteria used in the determination of Fortune magazine's list of the “World's Most Admired Companies” to that of the American Customer Satisfaction Index, the study finds patterns of correlation that provide further credibility to the theory that effective leadership should incorporate the relationship between achievements of corporate reputation and customer satisfaction levels.
Publishing house:
Scholars' Press
Website:
http://www.scholars-press.com
By (author) :
Steve Van Oostenbrugge
Number of pages:
136
Published at:
2015-05-28
Stock:
Available
Category:
Business management
Price:
44.90 €
Keywords:
customer satisfaction, Decision-Making, Strategic, strategy, Corporate Reputation, world's most admired companies

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