Bookcover of Customer Relationship Management in Banking Industry
Booktitle:

Customer Relationship Management in Banking Industry

LAP LAMBERT Academic Publishing (2015-05-29 )

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ISBN-13:

978-3-659-71038-4

ISBN-10:
3659710385
EAN:
9783659710384
Book language:
English
Blurb/Shorttext:
This book is useful for those working on CRM projects , bank employees, students of graduate and post graduate and also for the research scholars working on bank's customer satisfaction, customer loyalty etc., A study based on 4 banks in India, among 2 are public sector and 2 are private sector.It is an extraction of the banker and customer experience. The best analytical tools are used for the purpose of analysis.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Hari Sateesh
Number of pages:
240
Published at:
2015-05-29
Stock:
Available
Category:
Business management
Price:
76.90 €
Keywords:
Banking, Customer Relationship Management, comparative studies on CRM, Indian Public Sector, private sector banks, Business Management, Commerce

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