- Social sciences, law, economics
- Economics
- Management
- Customer Relationship Management and Marketing performance of Bank
- Bookcover of Customer Relationship Management and Marketing performance of Bank
- Booktitle:
-
Customer Relationship Management and Marketing performance of Bank
LAP LAMBERT Academic Publishing (2013-04-24 )
eligible for voucher
- ISBN-13:
978-3-659-36370-2
- ISBN-10:
- 3659363707
- EAN:
- 9783659363702
- Book language:
- Blurb/Shorttext:
- The book contributes to Customer relationship management and marketing performance literature by indicating a crucial role of customer relationship management for marketing performance of the banking sectors. Moreover, it also contributes to close the gap of empirical research in the field, which exists particularly due to the diverse attitude of customers in developing countries, like Ethiopia, to bring changes in building customer relationship in the banking sector.
- Publishing house:
- LAP LAMBERT Academic Publishing
- Website:
- https://www.lap-publishing.com/
- By (author) :
- Robson Mekonnin
- Number of pages:
- 136
- Published at:
- 2013-04-24
- Stock:
- Available
- Category:
- Management
- Price:
- 61.90 €
- Keywords:
- Customer Relationship Management, Marketing Performance, and Banking sector
