Bookcover of Corporate Image
Booktitle:

Corporate Image

And its Impact prior to a Crisis

AV Akademikerverlag (2012-04-02 )

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ISBN-13:

978-3-639-39767-3

ISBN-10:
3639397673
EAN:
9783639397673
Book language:
English
Blurb/Shorttext:
Revision with unchanged content. The purpose of this book is to find out whether a favourable corporate image is important prior to a PR-crisis. The methodology is a critical review of the literature, as well as a description of how to put together, employ and analyse an interview and a questionnaire, which was distributed to students in England and Germany. The findings comprise the comparison of the results of the questionnaires and the answers of the interview with the literature. The favourable corporate image proves to be important prior to a crisis and a good relationship with the media should be built by the organisations in order to diminish the risk of moral panic. Three case studies show that the favourable corporate image and a good media management policy are valuable assets of a company, especially nowadays when bad news can be communicated rapidly by modern media tools, like the Internet.
Publishing house:
AV Akademikerverlag
Website:
http://www.akademikerverlag.de/
By (author) :
Viviane Glanz
Number of pages:
112
Published at:
2012-04-02
Stock:
Available
Category:
Advertisement, marketing
Price:
49.00 €
Keywords:
PR, Marketing, Crisis, Moral Panic, corporate image, Merck, Coca Cola Crisis, Crises Communication, Crises management, Tylenol Crisis

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