Bookcover of Content Analysis of Crises Communication Messages
Booktitle:
Content Analysis of Crises Communication Messages
LAP LAMBERT Academic Publishing
(2015-06-01
)
eligible for voucher
ISBN-13:
978-3-659-71448-1
ISBN-10:
3659714488
EAN:
9783659714481
Book language:
English
Blurb/Shorttext:
This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations’ press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies’ crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.