- Social sciences, law, economics
- Media, communication
- Communication sciences
- Content Analysis of Crises Communication Messages
- Bookcover of Content Analysis of Crises Communication Messages
- Booktitle:
-
Content Analysis of Crises Communication Messages
LAP LAMBERT Academic Publishing (2015-06-01 )
eligible for voucher
- ISBN-13:
978-3-659-71448-1
- ISBN-10:
- 3659714488
- EAN:
- 9783659714481
- Book language:
- Blurb/Shorttext:
- This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations’ press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies’ crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.
- Publishing house:
- LAP LAMBERT Academic Publishing
- Website:
- https://www.lap-publishing.com/
- By (author) :
- Viktoryia Abramenka
- Number of pages:
- 64
- Published at:
- 2015-06-01
- Stock:
- Available
- Category:
- Communication sciences
- Price:
- 23.90 €
- Keywords:
- Content Analysis, crisis communication, Public Relations
