Bookcover of Consumer Behaviour and Generations in Switzerland
Booktitle:

Consumer Behaviour and Generations in Switzerland

LAP LAMBERT Academic Publishing (2016-06-13 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-659-90563-6

ISBN-10:
3659905631
EAN:
9783659905636
Book language:
English
Blurb/Shorttext:
It has always been intriguing to find out more about consumer behaviour and what triggers and influences the purchases in the modern world. Is it related to the cultural differences, our family tradition or are we really influenced by the online advertising? The more we explore the topic the more we come to wonder whether tailored marketing will be welcomed by the general public across all generations. The assumptions often say that the Millenials will welcome such marketing technique whereas the Baby Boomers will become skeptical and protective of their private space. But are these assumptions supported by research? Does this apply to all countries? This study has been carried out in Switzerland and has brought surprisingly interesting results...
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Karina Saakyan
Number of pages:
100
Published at:
2016-06-13
Stock:
Available
Category:
Advertisement, marketing
Price:
29.90 €
Keywords:
consumer behaviour, Generations, Influences, marketing, Switzerland, alternations

Books loader

Newsletter

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal Paypal CryptoWallet Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING