Bookcover of Competitive Value Chain Activity for Fashion Retailers
Booktitle:

Competitive Value Chain Activity for Fashion Retailers

Scholars' Press (2015-02-16 )

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ISBN-13:

978-3-639-51097-3

ISBN-10:
3639510976
EAN:
9783639510973
Book language:
English
Blurb/Shorttext:
It is recognised within the literature that strategic and operational activities associated with the development and portrayal of the fashion retailer brand, are essential to creating value and maintaining competitiveness. The literature, however, is fragmented and brand building activities are rarely considered as a coherent process. This research empirically tests a conceptual model of value chain activity for fashion retailers which was developed from the literature and was based on Porter’s Value Chain. The research involved in depth interviews with fifteen of the largest and most successful high street fashion retailers. An updated model of value chain activity for fashion retailers is proposed which takes account of recent changes and developments in the market. The results of this study provide a basis for value chain activity and added value in the fashion retailing sector.
Publishing house:
Scholars' Press
Website:
http://www.scholars-press.com
By (author) :
Julie McColl, Christopher Moore
Number of pages:
52
Published at:
2015-02-16
Stock:
Available
Category:
Advertisement, marketing
Price:
36.90 €
Keywords:
Branding, value chain, fashion retailing

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