Bookcover of Application of Structural Equation Modeling in Marketing Research
Booktitle:

Application of Structural Equation Modeling in Marketing Research

A Scientific Case for Materialism and its Correlates Among Adult Consumers

LAP LAMBERT Academic Publishing (2015-04-16 )

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ISBN-13:

978-3-659-69556-8

ISBN-10:
3659695564
EAN:
9783659695568
Book language:
English
Blurb/Shorttext:
The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Eric V. Bindah
Number of pages:
356
Published at:
2015-04-16
Stock:
Available
Category:
Business management
Price:
93.90 €
Keywords:
materialism, Structural Equation Modeling (SEM), Family Communications

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