Bookcover of Advertising Appeals
Booktitle:

Advertising Appeals

LAP LAMBERT Academic Publishing (2013-10-03 )

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ISBN-13:

978-3-659-44380-0

ISBN-10:
3659443808
EAN:
9783659443800
Book language:
English
Blurb/Shorttext:
For graduate and Upper level undergraduate marketing courses. Insights into advertisement and its applications oriented introduction to advertisement appeals,the text explains to students how to understand and make use of the cultural knowledge and understand their behavior pattern and develop various advertisement and promotion strategy accordingly. The organization of chapters have been simplified for in depth understanding.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Rajshree Panda
Number of pages:
64
Published at:
2013-10-03
Stock:
Available
Category:
Advertisement, marketing
Price:
39.90 €
Keywords:
Individualistic cultures, Collective cultures, advertising Appeals

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