Bookcover of Advertising and Consumer Psychology
Booktitle:

Advertising and Consumer Psychology

A Study of Children and Youth

LAP LAMBERT Academic Publishing (2016-03-21 )

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ISBN-13:

978-3-659-86096-6

ISBN-10:
3659860964
EAN:
9783659860966
Book language:
English
Blurb/Shorttext:
Family communication pattern has become more open and democratic. Parents pay more attention to their children. New behavioral patterns are arising, such as children being influencers and participants in family decision-making. Buying power of children in India is different compared to the western. It is important to understand children’s influence in the purchase decision making in Indian families. Children’s media environment has changed dramatically in the past decade. Internet is progressively used to target children and adolescents. Commercial media environment might shorten the period during which parents are the exclusive socializing force in the lives of their children. Advertising is an omnipresent influence in the lives of children. Child and or youth are exposed to a number of advertisements. Advertisers analyze children's behavior, motives, lifestyle, and leisure activities at various ages and develop effective marketing strategies & advertisements that can catch hold their attention. Advertising to children has been particularly effective since advertisers are basically making use of child psychology in designing advertisements, promotion and media mix.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Suman Naredla
Number of pages:
304
Published at:
2016-03-21
Stock:
Available
Category:
Advertisement, marketing
Price:
82.90 €
Keywords:
advertising, Business Management, consumer psychology, marketing, Media. Children and Youth, family purchase, consumer socialization, consumer buying behaviuor

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