- Social sciences, law, economics
- Economics
- Advertisement, marketing
- A Study on Organised Retail in India:Jewellery Retailing in Gujarat
- Bookcover of A Study on Organised Retail in India:Jewellery Retailing in Gujarat
- Booktitle:
-
A Study on Organised Retail in India:Jewellery Retailing in Gujarat
From Customer and Retailer Perspective
LAP LAMBERT Academic Publishing (2016-09-22 )
eligible for voucher
- ISBN-13:
978-3-659-94878-7
- ISBN-10:
- 3659948780
- EAN:
- 9783659948787
- Book language:
- Blurb/Shorttext:
- In this book author have done study from the Customer and Retailer(Real Jewellery) Perspective.There is an entry of many branded jeweller,effect on the traditional/conventional jeweller,and the perception and buying behaviour of the customer towards the jewellery(Real Jewellery) whether branded or non-branded jewellery.Further study concludes that though their is entry of branded jeweller, customer of Gujarat is having mind set to purchase chunky jewellery from their known family jewellers only,Working women is having craze to purchase branded jewellery and they do purchase it for their regular wear.Customer are having awareness and knowledge regarding purity and they prefer to purchase jewellery with hallmark.
- Publishing house:
- LAP LAMBERT Academic Publishing
- Website:
- https://www.lap-publishing.com/
- By (author) :
- Mehal Pandya
- Number of pages:
- 180
- Published at:
- 2016-09-22
- Stock:
- Available
- Category:
- Advertisement, marketing
- Price:
- 51.90 €
- Keywords:
- Organised Retail, Jewellery Retailing
