Dimensions of Integrated Marketing Communication kitap kapağı
Kitap başlığı:

Dimensions of Integrated Marketing Communication

Effective Brand Communication and core value projection in the new age of media fragmentation, competition and clutter

LAP LAMBERT Academic Publishing (2013-05-16 )

Books loader

Omni badge kupun için uygun
ISBN-13:

978-3-659-39503-1

ISBN-10:
365939503X
EAN:
9783659395031
Kitabın dili:
İngilizce
Özet:
This book is written in a lucid style and supported by extensive research. This book provides deep conceptual and theoretical perspective on planning and executing integrated marketing communication. The various promotional tools and their impact on brand equity have been analyzed using modern methods and softwares in contemporary research. Researchers,academicians and practitioners can also look into the messages of communication process in IMC, both the creative part and its impact.Structural equation modeling has been adopted to prove and generalize the theory.
Yayınevi:
LAP LAMBERT Academic Publishing
Websitesi:
https://www.lap-publishing.com/
Yazar:
Joshua Selvakumar
Sayfa sayısı:
96
Yayın tarihi:
2013-05-16
Hisse:
Mevcut
Kategori:
İş yönetimi
Fiyat:
54.90 €
Anahtar kelimeler:
Branding, Integrated Marketing Communication

Books loader

Bültenler

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal Paypal CryptoWallet Banka Havalesi

  Alışveriş sepetinde 0 ürün var
Sepeti yenile
Loading frontend
LOADING