Development of the Generation 50plus kitap kapağı
Kitap başlığı:

Development of the Generation 50plus

Effects on retail marketing

AV Akademikerverlag (2012-04-24 )

Books loader

Omni badge kupun için uygun
ISBN-13:

978-3-639-40151-6

ISBN-10:
3639401514
EAN:
9783639401516
Kitabın dili:
İngilizce
Özet:
Revision with unchanged content. The phenomenon of radical demographic revolution taking place in industrial countries is about to change the age structure drastically. The German po­pu­la­tion is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction with the rising expectancy of life, the today’s Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major im­pli­cations for market trends. The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the ra­pid­ly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus – the seniors in the population who have the grea­ter spending power. This affects all aspects of retailing, including com­mu­nication, advertising, media selection and sales promotion. This book addresses to retailers and marketers, economists and students, and all interested parties.
Yayınevi:
AV Akademikerverlag
Websitesi:
http://www.akademikerverlag.de/
Yazar:
Kristin Klebl
Sayfa sayısı:
80
Yayın tarihi:
2012-04-24
Hisse:
Mevcut
Kategori:
Kadın ve cinsiyet araştırmaları
Fiyat:
42.00 €
Anahtar kelimeler:
Zielgruppen, demografischer Wandel, Handel, Seniors, Senioren, Seniorenmarketing, Retail, Generation 60 plus, Generation 50 plus, target group, Generation 45 plus, Generation 55 plus, Senior Marketing, Veränderung Werte, Change Value, Demografic Change

Books loader

Bültenler

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::alipay Adyen::unionpay Paypal Banka Havalesi

  Alışveriş sepetinde 0 ürün var
Sepeti yenile
Loading frontend
LOADING