- Branding Approaches of Start-Up Companies kitap kapağı
- Kitap başlığı:
-
Branding Approaches of Start-Up Companies
An Exploratory Analysis of Current Practices in Switzerland
AV Akademikerverlag (2014-12-23 )
kupun için uygun
- ISBN-13:
978-3-639-72001-3
- ISBN-10:
- 3639720016
- EAN:
- 9783639720013
- Kitabın dili:
- Özet:
- This book presents the approach to branding activities of the biggest start-up companies of Switzerland. The goal is to analyze the practices and the level of reception of branding concepts by newly created companies. For this purpose, fifteen start-up companies in Switzerland were studied and compared from the branding and corporate communication point of view. Even though a vast literature covers the topic of branding for well-established companies, still very few studies focus on the crucial starting phase of a company. The study took place in 2006 and analyzed the branding activities of fifteen among the largest Swiss start-ups. The companies are analyzed from a branding perspective through interviews, observations, website and logo analysis. Theoretical and practical implications are illustrated, with the aim to extrapolate useful information for entrepreneurs.
- Yayınevi:
- AV Akademikerverlag
- Websitesi:
- http://www.akademikerverlag.de/
- Yazar:
- Sabrina Bresciani
- Sayfa sayısı:
- 136
- Yayın tarihi:
- 2014-12-23
- Hisse:
- Mevcut
- Kategori:
- Reklam, pazarlama
- Fiyat:
- 36.90 €
- Anahtar kelimeler:
- Brand, Entrepreneurship, Marketing, Start-ups, Switzerland, New Ventures
