Capa do livro de The Impact of Window Displays on Consumer Buying Behaviour
Título do livro:

The Impact of Window Displays on Consumer Buying Behaviour

LAP LAMBERT Academic Publishing (2016-10-25 )

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ISBN- 1 3:

978-3-659-97799-2

ISBN- 1 0:
3659977993
EAN:
9783659977992
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
This book aims to investigate the impact of window displays on consumer buying behaviour in the fast fashion industry. Visual merchandising is a powerful tool that invokes certain feelings and desires in the minds' of the consumers. These feelings in turn impact and influence consumers' actions and decisions.The objectives of this research are to study how different window displays affect different people, how they affect males and females, whether the contents of the window displays is dependent on the location of the store in terms of country, city and neighbourhood and how the window displays can be improved to influence buying behaviour.
Editora:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
Por (autor):
Maleeha Samar
Número de páginas:
84
Publicado em:
2016-10-25
Stock:
Disponível
Categoria:
Publicidade, marketing
Preço:
35.9 €
Palavras chave:
Consumer Buying Behaviour, window displays

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