Capa do livro de Customer Retention and Relationship Management
Título do livro:

Customer Retention and Relationship Management

Effect of Customer Relationship Marketing on Customer Retention in Ghanaian Banking Sector

LAP LAMBERT Academic Publishing (2011-03-29 )

Books loader

Omni badge Apto para vale
ISBN- 1 3:


ISBN- 1 0:
Idioma do livro:
Anotações e citações/ texto breve:
Ghanaian banking industry has undergone many changes in terms of service delivery with the aim of improving the quality of customer service. The past few years have also seen a phenomenal growth in the sector which has led to intense competition among the industry players. It has become important for the banks to find new ways of managing their service delivery and maintain their customer base. This book provides readers the understanding of customer relationship management practices in the Ghanaian banking sector. The concept of customer participation in the service delivery process has a long history and is identified as one of the distinguishing characteristics of services and this study has further deepened the understanding of that with localization to the developing context. This book espoused key issues such as participation in service relationships should be held as an important function for services firms in which credence qualities play an important role in customer management and retention. The book develops a problem statement with literature review and discuses the methodology which leads to the analysis and the appropriate recommendation for industry and academia.
LAP LAMBERT Academic Publishing
Por (autor):
Frank Kojo Kuranchie
Número de páginas:
Publicado em:
Publicidade, marketing
49.00 €
Palavras chave:
Customer Retention, CRM, services, banking, Intercontinental Bank Ghana., Banking

Books loader

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal PayPal Transferência Bancária

  0 produtos no carrinho
Editar carrinho
Loading frontend