Consumer Socialization
Consumer behaviour, Behavior, Marketplace, Socialization, Consumer organization
978-620-1-96978-0
6201969780
64
2012-09-01
29.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. In studies of consumer behaviour, consumer socialization is an aspect of socialization in which a person, in particular, a child acquires skills, knowledge, habits, and attitudes related to their behaviour in marketplace. This aspect of child socialization started receiving academic attention in early 1970s. Systematic academic research in this area was triggerred by charges of various consumer advocacy groups which were concerned with the effects of marketing, especially TV advertising on children.
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Sociologia
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