Copertina di Marketing Communications & Performance of Financial Institutions
Titolo del libro:

Marketing Communications & Performance of Financial Institutions

Marketing communications, the gateway to consumers heart

LAP LAMBERT Academic Publishing (08.06.2015 )

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ISBN-13:

978-3-659-71760-4

ISBN-10:
3659717606
EAN:
9783659717604
Lingua del libro:
Inglese
Risvolto di copertina:
Marketing Communications remains very essential technique in driving goods and services to the target market.Essentially, marketers will have to master the marketing communications tools and use them effectively to send their goods and services to where they should be and gain returns on their investments. However, companies do spend a lot on promotions without making the necessary gains for the huge monies invested.This study will look at the basic concepts in marketing communications and and its relationship to great performance of banks. It is a must read and it is recommended for marketers, researchers, financial institutions and students of marketing. The author, having spent years in the industry and working as Marketing communications manager for a number of Institutions, has added a practical approach to the study.
Casa editrice:
LAP LAMBERT Academic Publishing
Sito Web:
https://www.lap-publishing.com/
Da (autore):
Isaac Tandoh
Numero di pagine:
120
Pubblicato il:
08.06.2015
Giacenza di magazzino:
Disponibile
categoria:
Pubblicità, Marketing
Prezzo:
49,90 €
Parole chiave:
Marketing Communications

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