Copertina di Buyer behavior and post-purchase decisions towards cars
Titolo del libro:

Buyer behavior and post-purchase decisions towards cars

LAP LAMBERT Academic Publishing (08.05.2013 )

Books loader

Omni badge eleggibile a buono
ISBN-13:

978-3-659-36705-2

ISBN-10:
3659367052
EAN:
9783659367052
Lingua del libro:
Inglese
Risvolto di copertina:
BUYER BEHAVIOUR CONCEPTS AND MODELS INTRODUCTION Modern marketing aims at determining the needs and wants of target markets and adopts the organization to deliver the desired satisfaction more effectively and efficiently than its competitors. So, the study and understanding of buyer behaviour is sine qua non for any marketing programme. The study of buyer behaviour flows naturally from the marketing concepts, the idea of looking at the product from the buyer’s point of view, offering what they really want is instead of what they need. Buyer research is extremely important to marketing strategy because the knowledge of the factors that influence buyer purchases can help increase market share. If marketers have a sense of psychological and sociological factors operating on buyers, it becomes much easier for them to predict how buyers will react to new products, price changes and promotional programmes. Thus, the knowledge of buyer behaviour makes it simple to analyse the market and plan appropriate marketing strategies
Casa editrice:
LAP LAMBERT Academic Publishing
Sito Web:
https://www.lap-publishing.com/
Da (autore):
Mude Reddi Naik
Numero di pagine:
312
Pubblicato il:
08.05.2013
Giacenza di magazzino:
Disponibile
categoria:
Altro
Prezzo:
87,90 €
Parole chiave:
Commerce

Books loader

Newsletter

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal Paypal CryptoWallet Trasferimento

  0 prodotti nel carro d'acquisti
Modificare il carrello
Loading frontend
LOADING