Copertina di Branding Approaches of Start-Up Companies
Titolo del libro:

Branding Approaches of Start-Up Companies

An Exploratory Analysis of Current Practices in Switzerland

AV Akademikerverlag (23.12.2014 )

Books loader

Omni badge eleggibile a buono
ISBN-13:

978-3-639-72001-3

ISBN-10:
3639720016
EAN:
9783639720013
Lingua del libro:
Inglese
Risvolto di copertina:
This book presents the approach to branding activities of the biggest start-up companies of Switzerland. The goal is to analyze the practices and the level of reception of branding concepts by newly created companies. For this purpose, fifteen start-up companies in Switzerland were studied and compared from the branding and corporate communication point of view. Even though a vast literature covers the topic of branding for well-established companies, still very few studies focus on the crucial starting phase of a company. The study took place in 2006 and analyzed the branding activities of fifteen among the largest Swiss start-ups. The companies are analyzed from a branding perspective through interviews, observations, website and logo analysis. Theoretical and practical implications are illustrated, with the aim to extrapolate useful information for entrepreneurs.
Casa editrice:
AV Akademikerverlag
Sito Web:
http://www.akademikerverlag.de/
Da (autore):
Sabrina Bresciani
Numero di pagine:
136
Pubblicato il:
23.12.2014
Giacenza di magazzino:
Disponibile
categoria:
Pubblicità, Marketing
Prezzo:
36,90 €
Parole chiave:
Brand, Entrepreneurship, Marketing, Start-ups, Switzerland, New Ventures

Books loader

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::wechatpay Adyen::unionpay Paypal Trasferimento

  0 prodotti nel carro d'acquisti
Modificare il carrello
Loading frontend
LOADING