Bookcover of Where the bloody hell are you
Booktitle:

Where the bloody hell are you

National identity, social heritage and stereotypical manipulation

AV Akademikerverlag (2012-11-17 )

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ISBN-13:

978-3-639-45919-7

ISBN-10:
3639459199
EAN:
9783639459197
Book language:
English
Blurb/Shorttext:
The Author examines the ‘Where the bloody hell are you’ campaign and its varying global response. In this study, he indicates whether the slogan 'bloody hell' is to make responsible for the adverse outcome, or if other factors might have caused global controversies. The aim of his study is to understand Tourism Australia’s (TA) approach to advertising and how stereotypes of Australians were formed through the ‘Where the bloody hell are you’ campaign. The campaign was outlined to entice customers to travel in Australia and the applied marketing message should have increased awareness and attractiveness of the countries distinctiveness. The Author provided an exciting, engaging and informative study, backed up with abundant amount of adequate and up-to-date literature that underpins the accuracy of the subject matter.
Publishing house:
AV Akademikerverlag
Website:
http://www.akademikerverlag.de/
By (author) :
Michael Feichtner
Number of pages:
52
Published on:
2012-11-17
Stock:
Available
Category:
Media, communication
Price:
29.95 €
Keywords:
generalisation, Tourism Australia, Blooy hell, Tourism Campaign, Stereotypical expressions, Destination Marketing

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