Bookcover of visceral hedonic rhetoric
Booktitle:

visceral hedonic rhetoric

Exploring the Design of Interactive Products

LAP LAMBERT Academic Publishing (2012-06-11 )

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ISBN-13:

978-3-659-11821-0

ISBN-10:
3659118214
EAN:
9783659118210
Book language:
English
Blurb/Shorttext:
This empirical study analysed consumer emotional responses towards interactive products, specifically looking at properties that persuasively induce the pursuit of pleasure at an instinctual level of cognition, now known as ‘visceral hedonic rhetoric’. By analysing three different types of interactive products results found hierarchical and inter-relatable attributes with the potential to provide a positive consumer-product relationship that is more meaningful, less disposable and more sustainable in the future.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Cara Wrigley
Number of pages:
232
Published on:
2012-06-11
Stock:
Available
Category:
Other
Price:
79.00 €
Keywords:
Industrial Design, Product design, visceral hedonic rhetoric, visceral design, design and emotion, product rhetoric, emotional cognition, consumer hedonics, product aesthetics

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